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Bosch opens Ghana branch

"Bosch, a leading global supplier of technology and services, has officially opened a new sales, marketing"

Source: GHR1/starrfmonline

Posted on : Thu 12 Nov 2015

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Bosch, a leading global supplier of technology and services, has officially opened a new sales, marketing and service branch in Ghana’s capital Accra.

Following the opening of the company’s Lagos, Nigeria subsidiary in June this year, Bosch further expands its activities in West Africa with this launch. “We see high potential for our business in Africa and the West African market. Thanks to the rapidly-growing population, low average age, increasing middle-class, and optimistic economic forecast, we expect a significant demand for Bosch’s products ‘invented for life’ in this region”, said Dr. Markus Thill, the Bosch Group’s president for Africa. “By opening an office in Ghana, we are taking a decisive step forward in expanding our access to the West African market,” he added.

Partnership agreement with Vivo Energy to offer skilled maintenance and state-of-the-art service workshops. In 2014, Bosch signed an agreement with Vivo Energy, a licensee of Shell. Through this partnership, Vivo Energy Ghana, Bosch and its local distributors bring together their respective expertise in the areas of automotive spare parts, state-of-the art workshop test equipment, and services such as training and technical support. This agreement enables Bosch’s Automotive Aftermarket business division to distribute diagnostics equipment, car control units, diesel systems, spark plugs, batteries, rotating machines and wipers to selected Shell service stations operated by Vivo Energy Ghana. In addition, Bosch will market the Bosch Car Service or Express Car Service concepts at selected Shell service stations in the country.

Bosch is continuously increasing its footprint in Africa Bosch has been present in Africa since 1906. Including the new Ghana branch office, Bosch is now present in nine African countries: South Africa, Egypt, Morocco, Kenya, Angola, Mozambique, Algeria and Nigeria. Depending on future business development, the company plans to increase this number in the next years. The opening of a subsidiary in Tunisia is planned for 2016. All four Bosch business sectors – Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology – have operations on the continent. In 2014, Bosch generated sales of some 350 million euros* with more than 760 associates in Africa.

Bosch actively promotes talented young people in sub-Saharan Africa. In 2008, it was one of the initiators of Afrika kommt! an initiative of German industry for junior managers from sub-Saharan Africa. Since 2008, Bosch has been part of a group of some 20 companies who offer scholarships to African junior executives so that they can spend a year in Germany completing a professional training programme.

Since then more than 58 young African have been selected for the programme. The goal of the programme is to foster mutual exchange and learning between budding African executives and German companies. Participants from Ghana, Nigeria and Kenya are currently training at Bosch sites in Germany.

In the spirit of its founder, Robert Bosch, the company is committed to encouraging and fostering entrepreneurship, innovation and contribution to society at large. Bosch is a proud sponsor of the 2015 All Africa Business Leader Awards, hosted by CNBC Africa, recognising the continent’s outstanding leaders.

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