Automobile Dealers Union of Ghana announces 15% vehicle price reduction

The Automobile Dealers Union of Ghana (ADUG) has officially announced an average reduction of 15% in vehicle prices across the country, citing the relative stabilization of the Ghana Cedi against the US Dollar and the abolition of the COVID-19 levy.

In a statement released on February 15, 2026, the Union’s National President, Eric Kwaku Boateng, noted that this decisive action honours a long-standing commitment to the Ghanaian public.

ADUG had previously assured consumers that any meaningful stabilization in the exchange rate would translate into fairer pricing rather than excess profiteering.

For several months, the automotive market in Ghana faced significant upward pressure due to:

- Exchange rate volatility
- High import duties
- Increased shipping costs
- Global supply chain pressures

The Union stated that its members have acted in “good faith and with a strong sense of national responsibility” to adjust prices now that the exchange rate environment has improved.

The price review is comprehensive, covering a broad spectrum of the market to ensure all types of buyers benefit from the stability. The 15% reduction applies to:

Brand-new vehicles
Hybrid and electric vehicles
Home-used (second-hand) vehicles
ADUG reaffirmed its resolve to act in the best interests of both consumers and the national economy, thanking Ghanaians for their patience and confidence in the organized automobile trade.